Whitepaper „Plant-based for the future. Insights on European consumer and expert opinions“ [15.02.21]
Whitepaper
Product variety has come a long way in the past years. While vegetarian and vegan specialty products used to be the exception, they are now more popular than ever. Approximately 75 million European consumers purchase vegan or vegetarian foods and the trend is rising. Aiming at gathering candid insights about the background, drivers and barriers of these developments, experts and consumers of five European countries were interviewed and form the basis of this Whitepaper.
Findings are based on the results of a qualitative study carried out by Dr Beate Gebhardt, University of Hohenheim, Department of Agricultural Markets, in cooperation with the University of Turin (Italy), the Polish Academy of Sciences, Olsztyn (Poland), the University of Aarhus (Denmark), and the Consejo Superior de Investigaciones Científicas (CSIC), Spain, as part of the 2020 EIT Food project "The V-Place – Enabling consumer choice in Vegan or Vegetarian Food Products", led by the Hohenheim Research Center for Bioeconomy at the University of Hohenheim, Germany.