Agricultural Economics Working Report No. 43 "Potenziale und Herausforderungen entlang der Wertschöpfungskette für Fresh-Cut-Produkte in Baden-Württemberg" has been published. [30.04.25]
Nikolas Bublik, Laura Hellstern, Franziska Mittag, Sebastian Hess
‘Fresh cuts’ refers to pre-processed fruit and vegetable products ready to cook. They facilitate the use and labour-intensive processing of fruit and vegetables in out-of-home catering. They can also be integral to healthy and (organic) regional catering. The aim of this working report as part of the EIP project ‘Fresh-Cut Cluster’ is to present the fresh-cut value chain in Baden-Württemberg, identify initial potential and challenges along it, and outline future opportunities and risks. These topics will be analysed through expert interviews with representatives from all stages of the fresh-cut value chain and through an expert workshop with focus group discussions. The analyses show that closer cooperation between the players in the value chain is necessary to increase the proportion of (organic) regional fresh-cut products in the AHV. Logistics, particularly maintaining the cold chain and the rapid delivery of perishable products, is a crucial challenge in the price-sensitive fresh-cut market. Political support and targeted marketing measures can help to increase consumer confidence in regional fresh-cut products and thus boost demand.