Neue Veröffentlichung: Hype or hope? What consumer motives tell us about the prospects for plant and animal-based dairy products in six European countries [13.06.23]
Hansen, R., Gebhardt, B., Hess, S. (2023)
Food Quality and Preference, https://doi.org/10.1016/j.foodqual.2023.104910
Abstract
The expanding market in plant-based dairy products (PBDPs) is challenging traditional markets for animal-based dairy products (ABDPs). Using an extended ordered probit model, the drivers and barriers of PBDP consumption were investigated across six European countries for indicators of broader changes in consumption. Results revealed country-specific consumer core groups with a pronounced willingness to extend PBDP consumption, e.g. among individuals already following largely plant-based diets in Denmark or France. However, price or product characteristics, such as taste or variety, constituted country-specific barriers to PBDP consumption. Furthermore, consumers’ willingness to obtain information about the sustainability of PBDPs seemed to provide the basis for a general and profound trend towards their consumption across the six European countries studied.