Mohammed Jardini

PhD Candidate

Mohammed Jardini has been a research associate in the Agricultural Markets Department at the University of Hohenheim since January 2025. His research is part of the Destiny project and is conducted under a co-tutelle agreement with AgroParisTech and Fraunhofer IGD.

Augmented reality for biodiversity valuation in grassland production systems

• Biodiversity valuation
• Augmented reality
• Consumer behaviour
• Agro-food marketing

• M.Sc. Ago-Food Marketing, CIHEAM Zaragoza 
  Master thesis: The influence of virtual reality on consumer’s perception about local food and tasting experiences

• B.Sc. Engineering degree in Agricultural Economics, Agronomic and Veterinary Institute Hassan II

Praktische Erfahrung:

• Marketing Officer Europe – Merieux NutriSciences, France
• Marketing Research Associate – University of Zaragoza, Spain
• Intern – Centro de Investigación y Tecnología Agroalimentaria de Aragón (CITA), Spain
• Intern – Agribusiness consulting, Morocco